Why did you decide to read this article?I’ll bet I know.Humor me, and let me take a few guesses.OK?Alright.First, surely you own and operate some kind of small business, and as a result you’d like more new customers (or better results) from you next small business marketing campaign.And…The word “easy” in the title of this article appealed to you.Am I right?If so, then you are not alone.In fact, I’ll bet a bushel of Napa Valley grapes almost everyone who reads this article will be attracted to it simply based on the word “easy”. Why? Because nobody wants to struggle to get an end result.And there-in lies the lesson in this article.People want easy solutions to their problems.Think about it this way:If you designed a single pill that people could take once, that would cause them to lose all the weight they wanted, and as a result have a “killer bod” they always dreamed about, then don’t cha’ think you’d be the richest chap to ever walk the face of the earth?Of course you would.Because not a single person wants to work hard to lose weight.And if they could pop a pill that made losing weight “easy” then who wouldn’t want to do that?Sure, on some deep level most people realize that a simple solution to whatever bugs them is not realistic. But they still want an easy solution. And people buy based on their “wants”… not based on their “needs”.What’s this mean for you and your business?Simply that the easier you make it for someone to do business with you, the better results you’ll get from your next small business marketing campaign.In fact, tied to your main appeal should be some copy that demonstrates that your solution is easy to get and easy to use. Why? Because every one of your buyer’s wants an easy solution to their problems.This gets back to that word “easy” which got you to read this article in the first place.You see, you want this same easy solution too.So do I.So does everybody including your prospects.And one last thing:If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.So ask yourself this:Where can you turn for more good ideas like what you just read in this article?In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called ‘business expert’.Remember:Saying is one thing.Doing is another.And most of these “talking heads” have never run a successful small business.But I have. And so if you connect with my style then take a look at my author’s box below because I’m chalk full of easy small business marketing ideas that get results.
Small business marketing is just like any other type of marketing, despite what many people (including so-called marketing consultants) will tell you. There’s no big secret to marketing a small business, except you need to remember marketing is a process and not an event. To market a small business effectively, you need to stop thinking of marketing as something you do once every now and again, and begin to think of it as something you need to do constantly. Many business will market themselves only when they realise the phone has stopped ringing, or the shop is empty. But this is the worst strategy to follow, and once you realise marketing is a process, your business will be much better for it, so so will your bank balance.Three strategies for an effective small business marketing process1. Create a marketing plan. If you really want to have a marketing process, you need a plan to follow. It doesn’t have to be complicated, but it should detail what you need to do every month, week, and sometimes every day. In effect, you are creating a marketing calendar, and then a plan to follow for the stuff that needs to be done regularly. This can be anything from a plan to send out a piece of direct mail or to run an ad in a magazine. Make the plan and stick to it.2. Stick to your marketing plan. As mentioned above, you need a plan, and sometimes this can mean doing some marketing every single day. In fact, having a daily routine for your marketing is extremely effective, because it means you’re doing something constantly. One daily habit to get into is to send out an email to your customer list, since this can have a massive return on investment (ROI). Even better it’s quick to do, and cheap (almost free).3. Keep going. You have to remember the effects of marketing don’t show themselves immediately, and the longer you do it, the more chance you have of success. You also need to remember the effects will increase over time, until each bit of marketing you do stands on the stuff you’ve already done, and that almost always makes for some very healthy profits.This may seem a simple strategy to follow, but you may well be astounded at the results you get if you put it into practice and keep going. Just doing a few hours a week can make a big difference to your business, and within a year or so the effects can be incredible. The overall lesson is: don’t leave it until things get bad. Do it at all times (even in the good times) and watch your business thrive.
“Old-school” business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today’s post, learn about 3 ways you increase business.Most entrepreneurs who do not currently have enough clients in their business are facing that challenge because they need to spend more time focusing on business marketing ideas than they currently do. One does not create a successful business when marketing sporadically, because they are simply not marketing enough to keep the demand up for their business. Marketing is a huge part of any business and is not something to be entered into when a business is being started and then neglected. Marketing is an ever-evolving process that is an essential part of every business. Put the top 3 business marketing ideas to work for your company today.1. Use autoresponders to maintain contact. Putting systems in place is important to your business. They help to preserve consistency and quality. Following up on leads and staying in contact with existing customers are two areas in which a good system can greatly facilitate the process. Create autoresponders to send to leads that you capture through a lead capture system and another set of autoresponders for existing customers. These messages will help you encourage purchases from these groups.2. Use giveaways to get a foot in the door. There are so many businesses out there who are trying to reach the same people you are trying to reach. You want leads and clients to opt in to your newsletter or monthly email or whatever way you are going to communicate. The easiest way to do so is with giveaways. They can be simple inexpensive things like coupons or a free E-Book on a topic related to your niche.3. Network locally and virtually. Networking is essential to the success of your business. By networking locally you will meet others with businesses that may be able to work hand in hand with yours for referrals. In addition you will uncover opportunities to be able to do presentations about your business and topics of interest related to it. This allows you to build a reputation as an industry expert. By networking virtually, you can build your name outside your local area and find online followers that you can direct to your website. You can also garner valuable information about what clients want.By putting various business marketing ideas in place for your business, you will find that you are beginning to achieve the results you want. Start with the 3 ideas above and put in place a system of making sure your business markets to clients in a rich variety of ways in order to reach the maximum number of people. Get started now implementing the top business marketing ideas for results you want.